Events / 20.01.2023
Augustine Fou about Ad Fraud – free online session
AD FRAUD! Thank you IAA Spain for the invitation! Listen to Augustine Fou about ad fraud: Although most companies and marketers are aware of the topic of ad fraud, many of them are still not aware of the true extent of it. Dr. Augustine Fou will share analysis and examples on Ad Fraud, together with guidelines on what marketers should still be on the lookout for in their digital campaigns.
About Dr. Augustine Fou, Independent Ad Fraud Researcher, FouAnalytics
Dr. Fou has been on the front lines of digital marketing for 27 years. Currently, Dr. Fou is an fraud investigator assisting government and regulatory bodies prosecute cybercrime and a consultant helping brand advertisers mitigate threats and risks from cybercrime and the flow of ad dollars that fund further criminal activity.
Dr. Fou was the former Group Chief Digital Officer of Omnicom’s Healthcare Consultancy Group, he has also taught digital strategy and integrated marketing at Rutgers University and NYU’s School of Continuing and Professional Studies, and has also completed his PhD at MIT in Materials Science and Engineering at the age of 23. He started his career with McKinsey & Company and previously served as SVP, digital strategy lead at McCann/MRM Worldwide