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Events / 16.10.2020

IAA Voices mit Alibaba CMO Chris Tung am 19. November 2020

Alibaba’s digital ecosystem
Alibaba’s Uni Marketing is a data powered operating sytem to enable brand building for growth. With its latest upgrade, Uni marketing is refueling brand growth power and bringing it to a new level by taking fill advantage of Alibaba’s digital ecosystem.
Thursday, November 19th, IAA’s WebInAAr will embark on this topic.

Chris Tung commands a huge amount of influence in global marketing community, as the leading marketing voice for one of the world’s most innovative companies. He has helped to build strong Alibaba’s brand portfolio by combining best-in-class creativity with the latest technologies. As a result, Alibaba has been ranked as the most valuable brand from China by many recent independent surveys.

He presided over the phenomenally successful “Double 11 (Singles’ Day)” extravaganza, spearheaded the company’s global Olympics sponsorship and created the “Uni Marketing” methodology and tools to support over 180’000 global brands to run marketing campaigns on Alibaba platforms effectively.

Chris Tung, CMO Alibaba has led major product launches and marketing innovations, since he took the senior marketing roles for PepsiCo, Loreal and Procter & Gamble. Also, he had two successful start-up experiences by creating a digital marketing agency, im2.0 (now VMLY&R China) in 2010 and a broadband internet service provider – Gigamedia in 1998.