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Events / 20.04.2020

IAA webInAAR am 23. April 2020: Connecting with consumers on TikTok

Creativity and Innovation: Connecting with consumers on TikTok

The TikTok mission is to inspire creativity and bring joy. The app is available in over 150 countries, has over 1 billion users and an average time spent per user of 52 minutes per day! With incredible reach, on a global scale, TikTok is connecting with millions of people every day. Is your brand’s target audience including anyone between the age of 13 and 30? If so, you should have a TikTok strategy. Thursday April 23rd IAA’s WebInAAr will embark on this topic.

Our host Silvana Imperiali, Deputy Managing Director DACH at Gamned! and Boardmember of the IAA Swiss Chapter, will talk to a panel of experts about the ways in which brands are successfully engaging with consumers on TikTok, the impact of COVID19 and what’s in store for this unique platform. Learn from the panelists how brands can channel this creative and innovative platform to connect with their audience.

Our panelists are:

  • Inam MahmoodHead of Sales Europe at TikTok, based in the UK (Media)
  • Yuan ZouHead of Luxury & Fashion Europe at HYLINK, based in France (Agency)
  • Bas Tolenaars, Social Media at AFC Ajax with 620’000 Followers on TikTok, based in the Netherlands (Brand)
  • Sherice Banton, TikTok Content Creator with 1.4 Million Followers on TikTok, based in the UK (Influencer)