Events / 03.07.2020
Creativity vs. Crisis: IAA Global Web-Event mit Ravid Kupferberg
Structuring your creative thinking in times of crisis
IAA led its first, live VIRTUAL WORKSHOP where Ravid Kuperberg, partner at Mindscapes, led a hands-on session on how to apply creativity which empowers innovation, aids transformation brands that seek and powers communication in the current times. More importantly, how to do so in an efficient STRUCTURED manner.
The 90 min active online session analyzed selected cases of marketing and communications ideas which proved to be highly effective when facing adversity in a time of crisis. Including some responses to COVID-19. Stream the entire session on the IAA Content Hub.