Events / 18.03.2021
JOIN US! ONLINE TALK ON THE HALO EFFECT OF TV am 25. März 2021
How can brands enhance their reputation, bring credibility to their product offering, and start accelerating their path to TV? Discover how advertisers can upend the traditional marketing playbook and drive measurable results across a brand’s life stages with TV as the growth engine.
The Global TV Group and egta invite you and your clients to an Online Talk where Sean Cunningham, president and CEO of the Video Advertising Bureau, will share VAB’s ground-breaking work on the Halo Effect of TV. To illustrate TV’s influence on driving business outcomes and growth by life stage, the VAB took on a comprehensive analysis of hundreds of brands (both DTC and non-DTC) who have turned to TV as a way to drive their businesses forward. The rich analysis, together with various case studies, will be the topic of this upcoming webinar.
This upcoming talk, open to all players in the advertising industry, will take place on Thursday 25 March at 15:00 CET