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News / 13.10.2022

Sasan Saeidi – New IAA Chairman and World President

Dagmara Szulce (Managing Director IAA Global) thanks Joel E. Nettey: ‘It’s been an honour to work with Joel’s leadership team and experience his giant heart, collaborative spirit and bravery. The pandemic started 5 months after Joel’s term started and had practically erased the association’s business model within few months. Yet the last two years proved to be some of the most innovative years in our history and IAA is stronger than ever to serve the marketing communications industry as the Global Compass. Congratulations to Sasan Saeidi who has taken over as the next Chief of the IAA’s Global Tribe’

About Sasan Saeidi:
Sasan has lived advertising for over two decades, across brands, business sectors and multiple regions of the world. Starting and building his career in North America, he is a strategic planner by trait and has spent most of his career focused on international markets and building global brands.

Today, Sasan is the Global Client Leader for Nestlé at Wunderman Thompson/WPP. He leads and manages the Global relationship and business of the Vevey based client worldwide and across Americas, EMEA and Asia, with a responsibility over some iconic brands including, KitKat, Stouffers, Smarties, Purina and more.

Prior to taking on this Global role, he was the Regional CEO for J. Walter Thompson in the Gulf. Sasan has also held management roles with agencies such as; McCann FP7 and BBDO and started and built his career with Saatchi & Saatchi North America & FCB Canada.

Sasan is an international industry speaker and academic lecturer and enjoys sharing his love and knowledge of the communication and creative industry regularly. He has been with the IAA since 2014.