Events / 26.04.2021
Why Brands Matter: Bridging the Gap between Marketing & Finance
What is the purpose of a strong brand? To attract customers, to build loyalty, to motivate staff? All true, but for a commercial brand at least, the first answer must always be ‘to make money’.
Huge investments are made in brands and monitoring brand performance should be the next step, but is often sporadic.
Join David Haigh, Chairman – Brand Finance Institute discuss Why Brands Matter and how can marketers bridge the gap between Marketing and Finance. Session Introduction and Moderation by Dagmara Schulze, Managing Director, IAA