The IAA World Congress (IAAWC) has been a legacy since 1938 that takes place every 2-3 years in major cities around the world like NY, London, Paris, Tokyo, Sydney, Beijing, Dubai and many more.

IAA Malaysia and Penang State will host the 45th IAA World Congress in Penang, Malaysia from March 6-8, 2024, highlighting sustainability, diversity, equity, inclusion and ESG at the core of everything we do.

The IAAWC is the largest marketing & communications technology gathering comprising marketing, media, creativity, communication, technology, and education.

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