WELCOME TO THE IAA

A one-of-a-kind global network.

3000 members from 76 countries including the top 10 economies in the world.

Sasan Saeidi – IAA Chairman and World President

About IAA

Since 1938, the International Advertising Association is a one-of-a-kind strategic partnership which champions the common interests of all the disciplines across the full spectrum of marketing communications – from advertisers to media companies to agencies to direct marketing firms – as well as individual practitioners.

IAA Goals

Advocate freedom of commercial speech and defend a responsible communications industry against unwarranted advertising bans and restrictions. Use our global network as a leading platform for sharing knowledge on industry issues, best practices and insights in a rapidly changing business environment. Provide and develop education and professional initiatives that serve the industry, and contribute to bringing in and training talent.

Learn more about IAA Global here.

About IAA Chairman & World President Sasan Saeidi

Sasan has lived advertising for over two decades, across brands, business sectors and multiple regions of the world. Starting and building his career in North America, he is a strategic planner by trait and has spent most of his career focused on international markets and building global brands.

Today, Sasan is the Global Client Leader for Nestlé at Wunderman Thompson/WPP. He leads and manages the Global relationship and business of the Vevey based client worldwide and across Americas, EMEA and Asia, with a responsibility over some iconic brands including, KitKat, Stouffers, Smarties, Purina and more.

Prior to taking on this Global role, he was the Regional CEO for J. Walter Thompson in the Gulf. Sasan has also held management roles with agencies such as; McCann FP7 and BBDO and started and built his career with Saatchi & Saatchi North America & FCB Canada.

Sasan is an international industry speaker and academic lecturer and enjoys sharing his love and knowledge of the communication and creative industry regularly. He has been with the IAA since 2014 and is currently the Global Senior Vice President at the IAA.

Currently studying for his DBA degree; he is an avid listener and reader of everything; a big fan of world cultures, fashion and interior design. He loves his two sons, Sammy and Alexander, and Basketball.